The hub for new play creation in Western New England


Who We Are

A collective of empowered theater artists centering stories that challenge the dominant cultural paradigm

Our Mission

At PIC we aim to tear down the bureaucracy of the traditional play development process.

PIC artists (actor-dramaturgs, directors, stage managers, designers, and more) work with the incoming writer(s) to identify the most beneficial next steps in the development of their piece: a customized approach tailored to their specific needs. We are dedicated to building long-term collaborative relationships with all artists we work with, providing a safe space to experiment with new ideas and concepts on an ongoing basis. 


Our Values

  • Prioritizing scripts centering the voices of diverse identities- including but not limited to race, gender identity, and age

  • Mirroring that diversity in our company of artists 

  • Profit sharing in a pay-equity co-op model

  • Creating a familial environment and network in which risk taking is encouraged and supported

  • Raising up locally sourced artistry and expertise 

  • Providing parent-friendly organizational practices


Darcy Parker Bruce

Patrick Gabridge

Cynthia Faith Arsenault

Nina Dabek

Jackie Martin

Nancy Temple


FOR WRITERS: We are currently seeking rolling submissions of full length and short plays and musicals, from creators interested in developing lasting working relationships with our collective of artists. To be eligible for development with PIC, your piece must be unpublished and actively seeking development opportunities. You do not have to have a fully completed draft to be considered. While we do accept submissions from any location, we highly value collaborating with local artists and prioritize writers and writing teams local to Western New England or able to travel to the area (when we are no longer in a pandemic.) Please review the "Mission" and "Values" sections to get a sense of the stories we are interested in telling. Have a piece you'd like to contribute? 

FOR ACTORS AND OTHER THEATER ARTISTS: Interested in getting involved in the play development process? We'd love to chat with you too! Step one is to fill out the Artist Intake Form. As with writers, while we do work with artists from any location, especially during this time of Covid and remote theater, we prioritize connecting with artists local to Western New England or who are able to travel to the area when it is safe to do so.


Rachel F. Hirsch and Sarah Marcus first met in 2015 and quickly bonded over their shared experience as Equity-actor-Brooklyn-to-Northampton transplants raising young kids. Over the years, they had many conversations about their passion for new plays and desire for more local opportunities for paid professional theater. Years of navigating the artistic landscape as parents of growing families also fueled Rachel and Sarah to seek parent-friendly work environments.

Over the next four years, the pair explored and implemented various ways of gathering artists together that made space for these needs and desires. Rachel and Sarah found that, much like parenting, a creative endeavor requires loads of time, patience, and trial and error.

Eventually, in the summer of 2019, the first iteration of PIC took place. Under the name Play Reading Co-Op, a group of local actors gathered for an informal table read of Darcy Parker Bruce’s The Place That Made You at Northampton’s Forbes Library. Right out of the gate, it became clear that theater artists in Western Mass were hungry to explore more new plays and be a part of their development. The Play Reading Co-op continued to read new plays monthly in the fall/winter of 2019/2020 at the Upstairs Studio in Northampton’s Fitzwilly’s Building. 


Starting in March 2020, we pivoted to Zoom with the rest of the world where our cohort of artists developed a group submission evaluation process in addition to continuing the tradition of reading and discussing new works with the playwright. After months of working in this way, it became clear that the group had tapped into something special as a collective and organically began tearing down the traditional play development process.  PIC was born.

© 2020 by DBA Rachel F. Hirsch. All rights reserved

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